6 Integral Inbound Marketing Tips

While it remains conventional for businesses to use print ads and TV/radio commercials to earn profit, there’s another strategy that’s been taking marketing to a whole new, more cost-effective level.

Inbound marketing has become a widely used tool for businesses to grow their market and sales. Considering the digital age we’re living in and the easy access to the Internet, anyone can practically run a business online— of course using the most effective ways possible.

As outbound marketing slowly moves as a below-the-line tool, inbound marketing is one strategy you wouldn’t want to pass out on. So whether you’re just new to the industry or have been practicing it for some time, treat this as a guide for you to follow.

1. Understand buyer personas.

Inbound marketing is all about successfully luring in potential customers and eventually turning them into loyal clients. One of the biggest failures in this department is that marketers forget about who their market is.

If you feel like no one bothers to click on your landing pages or sign up for your newsletters online, you maybe targeting the wrong people or not understanding what they need. In order for you to pull this off, it’s important for you to know your buyer personas.

What are their demographics? What’s the age range you’re targeting at? What do you think they need out of your products? What does them well and turns them off?

Understanding your buyer personas lets you zero in on what they want and need. It also filters out any unnecessary efforts on your part and you’ll be left only with the essentials to satisfy them right then and there.

2. Revolutionize your content.

It’s been said over and over, it’s almost a broken record but content is the corner stone of any inbound marketing campaign.  If you’re unable to provide your readers with unique, compelling and driven content, then all the other components of your campaign would be deemed useless.

Inbound marketing relies on blogs/websites, landing pages, emailed newsletters and calls to action. On top of a good web design, all of this needs the kind of content that will smoothly draw in your customers and other potential buyers.

Learn how to research, read and get inspired by other successful inbound marketers, find your writing style and stick to it. You will be more memorable if you have a signature that people can easily resonate with.

Another way to revolutionize your content is to designate a team to take care of it. Find not only one but a few of those who can produce creative, diverse and interesting content that will always get the best out of your leads and sales.

3. Optimize, optimize, optimize.

SEO is the best friend of any inbound marketer. Without site optimization, no one will know you exist online. All your efforts and time will just be put to waste.

What you can do is learn the basics of SEO and apply it to every component of your site. Use your keywords wisely, learn to use keyword-driven titles or headers, produce quality content, develop reputable links and integrate social media.

Keep in mind that without practicing SEO, your inbound marketing campaign will never work. All these can make a big difference so make it count.

4. Round up your best bets.

If you’re trying to convert a lead into a sale or wanting to maintain good, productive relations with your current customers, giving them your best shot is a good technique.

Provide newsletters and other forms of communication that round up your “best-selling products”, “most effective how to’s” or “best of our free e-books” to your market. You can even use it as a landing page to present just how experience, reputable and helpful you are to your clients.

Once they see your best bets online, they will feel less doubtful and more interested on what else you have to offer them.

5. Make your campaign viral.

Sure having an online presence counts but making your presence viral is the next best step forward.

You have your social media integration, your blog and your mobile marketing campaigns to help you out on this one. Making your content viral (be it in the form of information, promotion or exclusive deals) will heighten the chances of your generating more leads and getting more sales.

If you’re currently selling discounted items, integrate this to all your channels. Make sure you reach just about every potential customer there is.

6. Measure and analyze your efforts.

Whatever step you take, make sure you measure the results. Whether or not your campaign is successful, you need to analyze which ones need work and which ones work.

Google Analytics can help you assess your web presence, conversion rate tracking and all your other inbound marketing efforts. For example, see which keywords are the most searched and if yours aren’t being used well.

I can’t stress monitoring enough during this period of inbound marketing, considering the competition and the higher level of site quality (hint: Google Panda and Penguin).

There are a lot of ways in which your inbound marketing can take or shut down. While there are million strategies marketing gurus can suggest, nothing beats the practical ones.

So never forget these six integral inbound marketing tips. It will be a lot easier advancing if you master the basics.

Web Design Singapore has a dedicated team that can take care of your needs from Content creation, website design and development to search engine and social marketing of your online business.

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6 Social Media Marketing No No’s

With over 900 million users and counting, it’s no wonder that social media platforms have the power to influence people’s lives. Everyday, millions are liking, tweeting, commenting or pinning just about anything that they take interest in.

While majority of social network savvy’s are for personal reasons, a big bulk of the population is businesses as well. The question is, are these businesses doing social media marketing the right way?

Today I’m going to talk about the major pet peeves of social media marketing. Since I’ve discussed a good deal about the best ways to use social networking sites, let’s focus on what others, or you may be doing wrong.

  1. Lack of planning

If you want your brand to be brought in good light, every step of the way needs a business. if you think social media marketing is just about automating posts everyday, then you’ve already committed one big pet peeve.

Even before your business signs up for anything, know what you want to achieve with social media marketing. Study your audience as well as your niche market. Moreover, you need to have a timeline of how many you need to post and how often you’re going to do it. Also, it helps if you designate people into each social media platform. Dedicate this work to those who are creative and can think outside the box.

  1. Inability to accord each social platform

Another big mistake online marketers make is that they don’t distinguish or accord their posts with each social media platform. They don’t feel the need to tweak their words or to differentiate the content they share to fit either on Facebook, Twitter or Pinterest.

For example, the status update they post on Facebook is the exact same thing they post on Twitter. Understand that being redundant can bore your audience. So the least you can do is to adjust your words a bit and tailor-fit your content with the site you’re using.

Keep in mind that Twitter is more of the current updates or what exactly is happening on real time. Pinterest banks on beautiful and inspiring visuals and Facebook is a main hub to share just about any information you want.

  1. Too much product-centric content

This is what I consider the biggest no no in social media marketing. There are a lot of marketers who post purely of their products/services. It’s shameless advertising at its finest and at the worst place possible.

The beauty of social networking sites is the wide array of diversified content you can find online. Be it in interests about animals, the latest gossip news or a groundbreaking scientific moment, it’s a venue to talk about different things.

If your business is just talking about what your brand is all about all the time, it will sicken your market. You’re overdosing them with information they don’t really need. So learn to balance it out. Incorporate the latest trends, react to the latest news and just do a very small amount of product promotion.

Believe me, your market will love your business for being human.

  1. Absence of a website

There are a lot of businesses who rely solely on Facebook or other platforms to act as their website. They feel they no longer need a separate website since they can easily post information on these sites. Well, that’s where they’re wrong, big time.

Your social media sites are mere vessels. They are just one part of your marketing plan and should act as a tool to drive more web traffic into your site. The social media platforms you use shouldn’t be the main source of information. That’s the job of your website.

By all means, use social media marketing to attract more people to visit your site and learn more about your brand.

  1. Constant grammatical errors

The major misconception about grammatical errors is that it can easily fade out. That it doesn’t really affect the way your audience sees you and respects your credibility for that matter.

Constant errors in your spelling, syntax and sentence construction can bring down your social media marketing campaign. For every mistake you commit against language, you deduct points to your own level of credibility.

No one will consider you as a thought leader in social media if you keep on ruining your grammar. So make sure to proofread, even if you’re just about to post a status.

  1. Lack of consistency in updating

It is imperative for any businesses to be committed to their social media marketing plan. This includes dedicating their time updating their posts every now and then.

You can’t be active on Twitter for the next seven days and suddenly disappear on the face of the social media planet. The same goes with your Facebook or Pinterest content.

Have people who can devote themselves into posting as often as possible and engaging your market in the process. Remember, your not responding to comments can also hurt your campaign.

Social media marketing if done wonderfully can yield amazing results. All you need to do is to understand how each platform works and how much of your products should be incorporated into it. So before you upload that latest tweet of yours, double check if you’ve committed any mistake. 

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Why Fashion Ecommerce Needs To “Pin It”

Pinterest is probably the fastest booming social media platform to date. Since its establishment last 2010, it has grown into more than 17 million users with 3.6% generated traffic— more than that of Google+, LinkedIn and YouTube combined.

Inspiration is the primary fuel of Pinterest. Because of this, it became more than a personal online pin board. Even those who are doing business online have made pretty good, profit-generating use of this social networking site.

Fashion is one of the industries that have recently been enjoying the perks of Pinterest. Considering 90% of Pinterest users are females, it doesn’t come as a surprise that fashion has indeed been pinning it.

Today, I’m going to talk to you about how and why you need to use Pinterest if you’re an online fashion seller. A retail store of clothes, accessories, shoes and practically anything else wearable can experience the best benefits in the shortest possible time as long as you use Pinterest correctly.

To start this off, below are some of the reasons why you need to pin your fashion.

  1. 90% of Pinterest users are females.

Like what I said earlier, 90% of those who use Pinterest are women, which already make it a definitive edge for you if you’re using this social media. I’m sure it doesn’t come as a surprise that women are addicted to fashion and online shopping. It’s practically a hobby, others even confessing to it as an uncontainable addiction. So why not bank on this market for your fashionable products to be sold, right?

  1. Pinterest is all about beautiful things.

Pinterest is practically a collection of all things beautiful. If you’re an online fashion dealer, then it can be good for you to include your products and pin it. With a bit of good photography and a knack at layout, others can consider what you have as beautiful as well. If you’re able to pull this one off, then everyone else would just keep pinning your products.

  1. Pinterest inspires and influences.

Like what I’ve mentioned earlier, the primary fuel of Pinterest is to inspire as well as influence. A lot of what has to do with fashion is inspiration too so what better way marriage is there than pinning your fashion online right?

When people who look around Pinterest sees your outfits, clothes and accessories, it can easily spark their creativity and sense of style. Whether they’re just going to take what you pinned as inspiration or actually buy it, you’ve publicized yourself well either way. 

  1. Pinterest can increase web traffic.

Most fashion sellers who succeed in using Pinterest finds that those who find their website saw their pin board first. Considering the other social networking sites who are able to drive traffic to your website, Pinterest is no different. Once your pin board attracts other users, it’s sure to ignite curiosity and interest. Of course, these two are factors to increasing sales and generating a lot more profit.

If you’re just a newbie in using Pinterest, start out with a few images. If you choose the images wisely, it will work and you can instantly see the impact once you carefully add more visuals to your board.

  1. Pinterest restricts word overdose.

My personal favorite about Pinterest is that it limits words. All you need to do is pin a visual and put a caption with it. What makes this an edge to fashion sellers online?

It challenges your creativity in making your brand unique. Whether it’s the latest fashion news, trends or the newest add-ons to your rack, everything must be composed in one set of image. Besides, everyone is practically visual and Pinterest is one way you can use this common denominator to increase your sales.

  1. Pinterest is the latest craze.

Yes, Facebook is popular. Yes, Twitter can keep everyone updated about everyone’s lives but Pinterest is the latest online craze right now. You should utilize anything that works for people right now as a business owner.

Online dependency is possibly the biggest worldwide addiction of all and Pinterest has become a household name when it comes to sharing interest, getting inspired and an online go-to for anything beautiful and useful. So why not be part of this latest online craze and earn along the way?

  1. Pinterest is free.

Unlike other kinds of platform to advertise your fashion (like magazines, flyers, posters, catalogues, commercials, etc.), Pinterest is a free sign up website that allows you to pin what you want your market to see. Imagine the savings you can amount to, which you can use for other ways to better your business, like new sewing machines, more high-end fabrics, more shoe orders, and many more.

Truly Pinterest has a way with influencing people and when we talk about fashion, influence is big. Once you’ve experienced the perfect marriage that is Fashion and Pinterest, you’ll never see online selling the same way ever again.

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